About Us

How do we pull off this alchemy of bold creative and financial predictability?

Opia are a world class sales promotion consultancy with a truly unique approach. We are experts in sales promotions, rewards and loyalty. Our diverse team of strategic, creative thinkers have decades of experience with large retailers, FMCG agencies and electronics brands. Over the years, we’ve developed unrivalled insights into the art of sales promotion, plus the global capabilities to put those insights into action – transforming businesses for the better. 

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In safe hands

When it comes to our clients, strong understanding and deep intuition are crucial, so we fully immerse ourselves in their ethos, strategy and goals. When it comes to writing campaigns, we’re bold enough to challenge our client's ideas and have our ideas challenged in return. We make space for this kind of intellectual tussle, because we think it’s healthy, and because we know it leads to extraordinary creative campaigns. People seem to respect us for it, too.

PARTNERSHIP

Village Roadshow & Opia.

Opia are part of the Village Roadshow group

Recently acquired by Australian entertainment and media giant, Village Roadshow Ltd
(www.villageroadshow.com.au), Opia are industry experts in consumer promotions, rewards and loyalty,
working with FTSE 100, blue chip and SMEs in the UK and Internationally.
Opia was acquired in December 2015.

OUR REGIONS

Global reach. Local knowledge.

UK (North)
11:40 AM
UK (South)
11:40 AM
Milan
12:40 PM
Warsaw
12:40 PM
Bangkok
17:40 PM
Melbourne
20:40 PM
Chicago
05:40 AM
Moscow
13:40 PM

INSIGHTS

Words from the Team

 
Andrew Marwick

Chairman, CEO

Today, innovative risk managed promotions should be part of every client’s marketing artillery. Opia’s campaign mechanics deliver disruptive promotions that differentiate you from your competition and compel your customers to buy. So whether you’re planning year-round activity or a tactical burst in response to a short-term challenge, our promotions will deliver quantifiable sales uplifts. Exceptional delivery standards make the consumer journey smooth, while our data security and fraud detection systems ensure that your business is in safe hands.

Steve Gales

President

How do brands drive product sales, maintain high ASP’s and market share when faced with the ever evolving landscape presented to them by globalisation and macroeconomics. We find ourselves creating more exciting and challenging promotional mechanics which address these omni channels, alongside new sectors. Subscription modelling linked to risk management is just one of the ways we are allowing brands to address these issues. We always look to innovate ahead of the market.

Matthew Wallis

Sales Director, Northern Europe

The sales promotions landscape can be a daunting place. It's tricky to stand out in a market shaped by the bluntest tool in the box – price reductions. Whether your challenge is to drive sales, increase selling price, boost run rate or gain attachment, Opia can make sure you achieve it. We specialise in innovative and cost effective sales promotions that differentiate you from your competition and compel your customers to buy. Through end to end management and deep industry insight, we can work with you to maximise your budgets without devaluing your brand. Call us today!

Giuseppe Ficarra

Sales Director, Southern Europe

Opia offer innovative new ways of attracting consumers and disrupting the market, building campaigns around expert industry insights. For example, by studying consumer trends we know that customers are becoming more price-sensitive and therefore more likely to cherry-pick for better deals, potentially causing your margins to erode. That’s why we’re committed to finding creative ways to build your customers’ loyalty, giving them great reasons – such as guaranteed future value – to regularly return to your business.

Darryl Postelnick

CEO, Americas

Over the years, competition between brands has become more fierce, causing excessive price discounting promotions that cheapen brand image. At Opia, we are spearheading an alternative: risk-managed promotions that disrupt the market without slashing premium prices. Through trade-ins, cash back offers and aggressive financing programs, our tailored sales solutions mean products refresh at a quicker rate, rewarding consumers who actually redeem. Meanwhile, all the budgetary risk stays in our hands, not yours.

Calum Chisholm

CEO, Asia

I’m excited to bring Opia's innovative sales promotional expertise to Asia – a dynamic region that’s setting the trend for markets worldwide. To entice its predominately young market base, as well stimulate its key mature markets, Asia requires next-generation creativity and trying new approaches. At Opia, we are committed to helping you maximise these opportunities by creating bespoke sales programs. Try us and let’s win together.

MEET YOUR TEAM

Experts who care

Andrew Marwick
Chairman, CEO
Steve Gales
President
Darryl Postelnick
CEO, Americas
Giuseppe Ficarra
Sales Director, Southern Europe
Calum Chisholm
CEO, Asia
Chris Yardy
Head of Customer Service
Matthew Wallis
Sales Director, Northern Europe
Katherine Caswell
Legal Counsel
James Harvey
Account Director
Anthony Everest
Account Director
Andy Stone
Account Director
Martin Bailey
Account Director
Ray Symons
Finance Director
Marian Cochrane
Head of Project Management
Laura Crane
Financial Controller
Chris Payne
Account Director
Adam Nicholson
Head of Technology
Andy Tait
Head of Development
Darren Harris
Head of Digital and Design
Samantha Cutts
Asia Programme Manager
Rebecca Robinson
Business Development Executive, Americas

PARTNERSHIP

Our Clients

Here are just a few of our clients and partners

OUR CLIENTS

We've had challenges from: