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CES in Las Vegas – meet Opia and hit the jackpot with creative sales promotions

Opia will be heading for Las Vegas in the second week of January. Where else would you find our new ...

Research shows back-to-school market needs more innovative sales promotion techniques

What is the relevance of a dozen free pizzas to consumer electronics? A great deal, as it happens. ...

Apply the new learning to student-targeted sales promotions

A free pizza every month for a year? It may seem a...

Challenge Opia to increase your sales – it only takes minutes to explain

What do Intel, Hewlett Packard, Samsung, Microsoft...

Incentivising Employees with the Red Carpet Treatment

"Employee incentives are essential to building a s...

Bolstering DIY sales with cashback promotions

There are many tried and tested methods of increas...

DIY retailers could nail sales promotions with this clever tactic

DIY spending reached a seven-year high of nearly £ 6 billion in 2016 according to Lloyd’s. In th...

Cashback promotions are a powerful tool for the DIY marketplace

The housing market may be unsteady with varying predictions for the year ahead, but the home improve...

How the DIY sector can remodel itself with creative sales promotions

"There’s plenty of room for improvement in the DIY sector’s approach to sales promotions" says A...

Game-changing promotional tactics for sports retailers

"When strategizing for sales promotions, forget di...

7 Principles of Psychology for Successful Sales Promotions

Sales promotions are becoming more creative as sim...