As experts in risk managed sales promotions Opia has appeared on various industry leading websites, magazines and journals
as can be seen below:

News & Articles

Below is a selection of recent Opia Press Releases…

  • Opia appoints Darryl Postelnick to lead North American sales effort

  • New appointment - Calum Chisholm

  • The big lesson for CES – you don’t have to get run over by long refresh cycles

  • ODEON Launches 'Limitless' To Workplaces

  • Opia strengthens team with new appointments

  • Loyalty marketing: break free from long refresh cycles

  • Success in Diverse Markets Requires Local Knowledge and Global Expertise

  • Success in diverse markets requires local knowledge and global expertise

  • Break free from depressingly long refresh cycles by locking in loyalty

  • Break free from depressingly long refresh cycles by locking in loyalty

  • Coupons and Customers Return with New Technology

  • New technology bringing coupons – and customers – back to retailers

  • Discount Alternative

  • Building growth on unique sales logic

  • Avoiding the seasonal price-drop frenzy with risk-free promotions

  • Standing out from the crowd with risk-free promotions

  • Beating the price war - top tips for sales optimisation

  • Price cuts are not the only tactic in retail war

Opia in the News

Opia has been around since 2006, and we have been featured in articles in newspapers and magazines dozens of times over the years. We can’t show them all, but here are a few…

  • Retailers and manufacturers missing out on billions of dollars in laptop sales

  • 70% of UK consumers across will upgrade to a new laptop every 2 years if offered future promotions

  • Retailers and manufacturers missing out on billions of dollars in laptop sales

  • Success in Diverse Markets Requires Local Knowledge and Global Expertise

  • Break free from depressingly long refresh cycles by locking in loyalty

  • New technology bringing coupons – and customers – back to retailers

  • Discount Alternative: A Guide to Smart Selling with Risk-Managed Promotions

  • Opia doubles turnover in a year due to increased global demand for its sales-boosting promotions

  • What ploys can retailers use nowadays to make last minute changes?

  • Box office hit, why cinema vouchers make great rewards

  • The money-back guarantee of future success for retailers in Asia

  • Breaking the price drop cycle with smart sales promotions

  • Why trade-ups are the secret to increasing sales

  • Cash back deals preferred to low-margin discounting

  • Cash back deals number one alternative to low-margin discounting

  • Big deal for brands, big deal for shoppers: Making sales promotions pay

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