When registered customers buy a qualifying product, they have the option to try it for two months, with no obligations. If they then want to return it, they need to visit the promotional website, enter their details and download a pre-paid return label. Once we receive their returned product, we instantly refund them. This offer removes any risk consideration from the customers’ decision-making process, and is proven to drive sales and raise unit prices by up to 10%.
Buy & Try – Sales Promotions
Adding risk-free value by giving your customers the opportunity to return used items.
As with any end-user redemption programme, the number of claims received against a buy and try promotion can vary greatly depending on the attractiveness of the offer and the quality of the communication. But by using Opia's fixed fee, you pay a small sum for every product sold, while we pay for all redemptions over the forecast redemption level. For more information, get in touch today.
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