Sales Promotions

Instant Win & Scratchcards

INSTANT-WIN

Using the magic of maths to offer high-value rewards that would be otherwise unthinkable

SCRATCHCARDS

A form of instant-win, one of the most compelling promotional mechanics available.

How they work

INSTANT-WIN
Imagine that you’re running a simple prize draw promotion, offering one winner a family holiday. By creatively incorporating one of Opia’s instant-win mechanics, you can introduce an element of chance, whereby potential customers perceive their odds of winning as increasing. But of course, we calculate the realistic odds of multiple winners and cover this risk on a fixed fee basis. Now, enhanced with the promise of ‘20 to be won’, your promotion is orders of magnitude more enticing.

SCRATCHCARDS
Thanks to nearly two decades of National Lottery fever, the British public love scratchcards, and because they’re used to paying for them over the counter, there’s an association with value. A simple instant-win mechanic offers a one-off ‘win-or-lose’ experience. But a scratchcard, accessed with a unique code, can drive customers to an online promotional hub for repeated rewards, every time they purchase.

Managing the risk

INSTANT-WIN
Best of all, the fixed fee means that your promotional budget stays capped, no matter how many customers actually win. For more information, get in touch today. Managing the risk

SCRATCHCARDS
We manage scratchcard promotions from end-to-end, creating a bespoke claims-handling function and looking after the potentially complex business of prize redemptions; from juggling the logistics of holiday bookings, to dealing with the administration of money-off-next-purchase prizes. For more information, get in touch today.

Let's work together

When you hire an agency, you have a defined project in mind that helps you choose the right one to realize that goal