Sales Promotions

Cashback and Mail-In Rebate Promotions

Proven and cost effective, achieving quick and powerful impact.

How Cashback Promotions work

Cashback and mail-in rebate (MIR) promotions highlight the discount, not the reduced price point, creating an irresistible prospect for your customers: a specially-reduced and time-limited deal against what would otherwise be a full price item. As a result, they increase sell out volumes, give you the ability to stop your price promotion without any lasting impact on your price position, and communicate your price adjustment direct to your end user (rather than via your reseller).

Managing the Risk

By using a capped risk promotion from Opia, you can fix the cost of your price-change as you would with a traditional price discount, but cashback and MIRs will cost you much less, and will typically create far greater uplift. For more information, get in touch today.

Let's work together

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